Top 15 lucrative digital skills suggestion for Nigerian youths in 2022.

Are you a Nigerian youth? Are you confused of the skill to learn? Here are 15 highest paid digital marketing skills that you can do as a Nigerian youth. Just chill, follow our lesson and you will be guided not just because of the opportunity to become financially independent, but also because of the lifestyle and the possibility to have a positive impact on the world. lets get started.

What Exactly are Digital Skills?

When considering the digital skills gap, this question is not asked often enough. Cornell University defines digital literacy as ‘the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet’6. By this definition, Digital skills are range of abilities to use digital devices, communication applications, and networks to access and manage information. They enable people to create and share digital content, communicate and collaborate, and solve problems for effective and creative self-fulfillment in life, learning, work, and social activities at large.

Top 15 lucrative digital skill sugestion for you

Table of Content



• Cloud Computing/AWS
• Search engine Optmisation (SEO)
• Search Engine Marketing (SEM)
• Affliate Marketing
• Mobile Marketing
• Email Marketing
• Video Marketing
• Content Marketing
• Blogging
• Networking
• App/Sofftware development
• Web Design
• Graphic Design
• UI/UX Design Skills
• Programming Languages

Cloud Computing/AW

In 2006, Amazon Web Services (AWS) started to offer IT services to the market in the form of web services, which is nowadays known as cloud computing. With this cloud, we need not plan for servers and other IT infrastructure which takes up much of time in advance. Instead, these services can instantly spin up hundreds or thousands of servers in minutes and deliver results faster. We pay only for what we use with no up-front expenses and no long-term commitments, which makes AWS cost efficient. Today, AWS provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that powers multitude of businesses in 190 countries around the world.

What is Cloud Computing?

Cloud computing is an internet-based computing service in which large groups of remote servers are networked to allow centralized data storage, and online access to computer services or resources. Using cloud computing, organizations can use shared computing and storage resources rather than building, operating, and improving infrastructure on their own. Cloud computing is a model that enables the following features. Users can provision and release resources on-demand. Resources can be scaled up or down automatically, depending on the load. Resources are accessible over a network with proper security. Cloud service providers can enable a pay-as-you-go model, where customers are charged based on the type of resources and per usage.

Search Engine Optmisation (SEO)

What is SEO?

Seo is the acronym for search engine optimization. It's the strategy we use to promote our blog for the purpose of ranking high on the Google result page. When we optimize our post for users and search engine it'll rank well considering all factors being equal.

Importance of Search Engine Optimization

1. SEO will help people find your website:

Your website is the first point of contact with your audience online. It can generate leads and attract potential new customers, partners or investors. But this only happens when people can find you online. Effective SEO can get your site on Google’s first page. SEO is not a cost but an investment: An investment is something that would appreciate over time and most probably, pay you BIG. This is simply SEO, it doesn’t require monetary input like advertising and email marketing. It’s a long time investment that will yield and give you a reasonable amount of organic traffic.

2. SEO Leverages Social Sharing:

Are you engaged in social media like Facebook? SEO plays an important role here. Content shared by users on social networks are directly related to SEO specific parameters like title tags and meta descriptions. This is what you see when people share posts and stories on their Wall, Google+ profile, or in a tweet or share. There are more, but I’m just going to stop, click on this link to have a comprehensive understanding of how important Search Engine Optimization Skill is for a digital marketer. Now that you know how important SEO skill is, do you know what kind of skills do Search Engine Optimizers really need in today’s marketplace?

3. SEO is not a cost but an investment:

An investment is something that would appreciate over time and most probably, pay you BIG. This is simply SEO, it doesn’t require monetary input like advertising and email marketing. It’s a long time investment that will yield and give you a reasonable amount of organic traffic.

Search Engine Marketing (SEM)

Social Media Marketing is „the use of social media platforms and websites to promote a product or service. That means all sharing of information and engagement with followers, fans, partners or competitors on social media platforms with the goal of promoting your products is part of digital marketing. In essence, social media marketing is the targeted use of social media conversations to increase awareness for a brand or product. But be careful, to be successful with social media marketing you have to fully understand the one social network you want to use for your marketing. Each social network has unique features, communication best practices, and content they like. Some social networks will work great for your situation, product and content – others won’t. Today, almost all digital marketing strategies utilize social marketing one way or the other. And don’t worry, your social media strategy does not have to use ALL available social channels or take a lot of manual action. Focusing on one or two social networks and adding marketing automation to your activity will make it much more efficient. Beyond social media, search engine marketing (SEM) is one of the most influential disciplines that marketers have come to rely on. To put things in perspective, more than 6.5 billion SEM results are carried out each day with Google accounting for 77% of that traffic. Students with SEM experience will be able to increase the visibility of a company’s website on a search engine (e.g., Google) primarily via paid advertising. By doing so, the business will attract valuable web traffic from the search engine results page. By using SEM, students will be able to capture part of the 6.5 billion search traffic results. That is why marketers, Content Managers and webmasters spend a great deal of time optimizing their websites and ad campaigns to ensure the highest conversion rates possible. Most companies are in the business of selling products or services. It is therefore imperative that their brand is easily found online amongst their competition. Job seekers need to have a working knowledge of search marketing if they can understand the bigger context of their job function.

Affliate Marketing

Affiliate marketing is a performance-based type of digital marketing. In contrast to PPC advertising with affiliate marketing, the advertiser does not pay for traffic but rather for conversions. The rates are usually higher but the risk on the side of the advertiser are limited since he only pays for conversions. Affiliate marketing is popular with bloggers and high-traffic website owners who make money from selling other people’s products to their audience. Affiliate marketing is another digital marketing skill that can earn you legit money. An affiliate marketer is someone who promotes or markets a product that he does not necessarily own and earns a commission on every sale made. In affiliate marketing, the business owner defines the commission for every sale made before the affiliate marketer joins the program. Expertnaire is one of the best affiliate platforms in Nigeria today that every digital marketer can be a part of.

Mobile Marketing

Of course, many of the above types of digital marketing can take place on your mobile phone. That is called mobile marketing. With the increase in mobile usage, mobile marketing is one of the best ways to generate desire result and grow any business. It is another lucrative business to start and hot digital marketing skill that anyone can acquire today. Nowadays, nearly everything done on the desktop can be effectively done on a mobile. Besides, consumers behaviour has drifted towards mobile. Majority of them spend time on their smartphones. Mobile marketing is a multi-channel, digital marketing strategy that enables advertisers to target their audiences on their smartphones, tablets via websites, email, MMS, SMS, social media and apps. The need for mobile marketing is on the rise. Hence, it is a good skill to acquire.

Email Marketing

Email marketing is the process of sending emails to a list of email contacts with the goal of building a relationship with prospects and customers. Today, several platforms have made it very easy to create and send emails. One of such is platforms is Mailchimp, where there is a ready-made email template to help you stand out. According to Crossware, Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term Email marketing is usually used to refer to: Sending electronic mail with the purpose of growing the relationship of a merchant with its current or existing customers and to promote customer loyalty and repeat business. Sending electronic mail with the purpose of acquiring new customers or nurturing existing customers to purchase something immediately. Adding advertisements to emails sent by other companies to their customers. Email marketing is a great way to build a relationship with your target audience and establish authority. It is one of the most effective digital marketing strategies. However, the success of email marketing depends on copywriting skills. The more reason why the business owners should learn how to personalize their messaging to their target audience.

Video Marketing

Video marketing today is an advertising technique utilising video in an attractive and educational way, both by small and large companies. These videos can be uploaded directly on the company’s website or on video sharing platforms like YouTube, Instagram, Facebook and DailyMotion to feature their products and services to the online community. video-marketing-digital-marketing-skills The most important feature of any video marketing campaign is accompanied with the ability to help create awareness for product nd services. Study show a visual demonstration of a product or service message makes the advertisement or promotional video appear more visually appealing.

Content Marketing

Content marketing is the art of using storytelling and valuable information to increase brand awareness with the goal of getting your target audience to take a profitable action. Content marketing aims at building relationships with potential customers and becoming a partner rather than an advertiser. That means that content marketing is often used in inbound marketing strategies through a content strategy that focuses on providing value to the target audience with the content. As a general rule of thumb, all kinds of marketing rely on content, but sadly, not every entrepreneur understand the art of creating valuable and relevant content. Some business owners 328

Blogging

What is blogging? Blogging is the process of writing contents on a blog, for people to read and gain knowledge about a particular topic.

What is a blogging platform? A blogging platform is an online tool or web app that facilitate blogging processes. WordPress is the best and most popular CMS (content management system) which can be used to create a blog, a website or web app. Blogging platform can only be used to create a blog and noting more. Examples of blogging platform includes; _blogger/blogspot, site123, hashnode etc We also have micro blogging platform which _Twitter and tumblr are example of them.

What is a blog? A blog is An online journal where content are regularly published for our ideal audience to read and share or communicate with. Its often arranged in chronological order where Latest or the last post will be feature above others.

Why should i start a blog?

There are a couple of reason's why you should start today.

• For financial freedom. I.e to make passive income online with your blog.
• The sky is the limit to what you can earn. A couple of bloggers make up to $2million usd every month.
• To be popular in and become an authority in your field.
• To write for passion.
• To help others with your knowledge in a particular Field.

Networking

Networking is the exchange of information and ideas among people with a common profession or special interest, usually in an informal social setting. Networking often begins with a single point of common ground. Networking is not only about trading information, but also serves as an avenue to create long-term relationships with mutual benefits. Experts agree that the most connected people are often the most successful. When you invest in your relationships — professional and personal — it can pay you back in dividends throughout the course of your career. Networking will help you develop and improve your skill set, stay on top of the latest trends in your industry, keep a pulse on the job market, meet prospective mentors, partners, and clients, and gain access to the necessary resources that will foster your career. development. Moreover,When people start noticing you, it opens the door for newer opportunities. Business and career-minded individuals who have networked over time have been able to expand with minimal effort because of the avenue of newer opportunities opened to them through networking. Opportunities like meeting the right clients or even meeting people that are superior to your career path could be a stepping stone that could change your life for the better.

App/Software development

What is application development? Application development is the process of creating a computer program or a set of programs to perform the different tasks that a business requires. From calculating monthly expenses to scheduling sales reports, applications help businesses automate processes and increase efficiency. Every app-building process follows the same steps: gathering requirements, designing prototypes, testing, implementation, and integration. Where do i start? Choosing to become a software applications developer is a decision you will never regret. There are a lot of career opportunities, good salaries and high job satisfaction rates. In addition, you get the platform to sharpen your innovation skills and advance your career. Here are the crucial steps you need to take to become a software developer. You are a web developer who is looking to learn mobile app development. In that case, you will find many useful platforms that will help you transit to mobile app development such as Appcelerator Titanium. You may not have done any coding before, but you have a basic idea of how object-oriented programming works. In that case, it would be easy for you to understand and learn how developing a mobile app works. Are you an absolute beginner? in that case, it’s best to take up a short introductory course on computer science. You can easily find such courses online on sites like Coursera, edX, etc., and that too for free. finally, Master the Coding Skills: Once you have chosen your platform, the next one you need to do it learn its core concepts, you can start with a java programming language.

Web Design

Web design is about creating websites for a brand to showcase their products and services as well as connect with their target audiences. Also, there are several aspects of digital web design, including web page layout, graphic design, content production etc. It is easy to get started with website design skills than you can imagine. Usually, a digital marketer should master the basic art of web design platforms like WordPress, HTML/CSS.

Graphic Designing

A high percentage of content used in the digital space needs graphic design. Therefore, it is a great advantage when a digital marketer has graphic design skill. Graphic design is the use of images, texts and illustrations to communicate a message to a target audience. It is a skill that is highly relevant in the industry. As a business owner, you need to consistently update your skill with the graphics design software available. Some of the prominent software are CorelDraw, Adobe Photoshop, Canva, Adobe Illustrator etc.

UI/UX Designing

Recently, UI/UX Design has turned out to be of the most digital marketing skills. Most times, both of these tend to be confused with each other. UX is a term that means “User Experience Design” while UI is a term that means “User Interface Design” Basically, a UX (User Experience) designer decides how the user interface functions while the UI (User Interface) designer decides the appearance of the user interface. Once you acquire this skill, you can help companies and brand create a customer-friendly design or app.

Programming

Programming is a way to “instruct the computer to perform various tasks”. this basically means that you provide the computer a set of instructions that are written in a language that the computer can understand. What Does a Computer Programmer Do? Computer programmers create instructions for a computer to execute by writing and testing code that enables applications and software programs to operate successfully. Computer programmers use specialized languages to communicate with computers, applications and other systems to get computers and computer networks to perform a set of specific tasks. Languages like C++, Java, Python and more allow programmers – often working closely with software developers and engineers to build programs that allow “search, surfing and selfies,” according to ComputerScience.org. There are many programming languages but some have emerged as the most popular. Industry blog The Crazy Programmer recently listed the top 10 programming languages being used in 2018 based on a survey of 100,000 programmers. They include:

• JavaScript
• SQL
• Java
• Python
• C#
• PHP
• C++
• C
• TypeScript
• Ruby
etc...

Conclusion

Of the Top 15 lucrative digital skill sugestion for Nigerian youths, am sure you have made up your mind start one. It's never too late to start. Never give up!